Don't be fooled by the common name 'Sneezeweed'! The flowers of this plant are non-allergenic. Instead, it gets its name from the old-time use of the dried, powdered root for snuff.
Helenium is a wonderful perennial that is easy to grow and provides months of fabulous color from midsummer through early fall. Its flowers open deep red with a brown and yellow central cone, then develop orange and yellow streaks on the petals. They are grown commercially as cut flowers because their strong, tall stems are ideal for cutting. This selection was given the Award of Garden Merit in 2001 by the Royal Horticultural Society.
Homeowner Growing & Maintenance Tips:
Native to the edges of woods, low meadows, and moist prairies, helenium will thrive in any average to rich, moist, well-drained soil and full sun. Dry soil will result in unsightly plants. Pinch plants back by half in late spring to encourage a more sturdy, compact habit. Deadhead to promote rebloom. Divide every 3-4 years to maintain vigor.
Information and photos courtesy of Walters Gardens